Module in One Sentence

• Introduces the core concepts, principles, and practices of ITIL, establishing a common language for modern digital product and service management.

Core Themes

• Introduction to the key concepts of digital product and service management
• Introduction to the ITIL framework
• Value co-creation through effective product and service management
• Evolution of the ITIL framework and readiness for the digital and AI-driven world

Target Job Roles

• Professionals at all levels and across all types of organisations involved in digital product and service management
• Suitable for early-career professionals
• Relevant for both IT and non-IT roles

Benefits

• Establishes a common language for digital product and service management within organizations and across customers, partners, and suppliers
• Provides a practical understanding of how value is created through products and services
• Supports a holistic and adaptable approach to digital product and service management
• Enables application of ITIL guidance to improve performance, collaboration, and outcomes
• Provides a solid foundation and clear pathways for ongoing professional development

Key Marketing Messages

• The essential starting point for understanding modern digital product and service management
• Builds a shared language and mindset across technical and non-technical teams
• Designed to support today’s digital, data-driven, and AI-enabled organizations

Content Summary

• Provides an overview of the ITIL framework, including its guiding principles, core models, and fundamental concepts
• Explains how ITIL is used to create, deliver, and continually improve products and services
• Demonstrates how value is co-created through effective product and service management
• Shows how organizations apply ITIL guidance to improve performance, collaboration, and outcomes
• Explains how the ITIL framework has evolved to support modern technologies, data-driven decision-making, automation, artificial intelligence, and contemporary ways of working
• Emphasizes adaptability across different organisational contexts and levels of maturity

Assessment Summary

• Multiple-choice exam(s)
• Open book
• 60 minutes
• 40 questions
• Pass mark: 26/40 (65%)

Learning Coverage

• Key ITIL terms and definitions
• The ITIL Four Dimensions of Product and Service Management
• The ITIL Product and Service Lifecycle
• The ITIL Value System
• Value stream identification, mapping, and management
• ITIL and AI
• ITIL and other frameworks

Prerequisites

• No prerequisites